Many job seekers are eager to start the application process, but often, they will leave the application unfinished. There are a variety of reasons why this can happen but most often it is due to a long and complicated application process. Sometimes a candidate will struggle to answer a particular question, and this could leave them wondering what to do next or cause them to drop off completely. If you find many of your applications to be incomplete, check the most common reasons why below:
- The Application Process is Too Long
When candidates were asked why they left applications blank, 43% percent said that the application was too long, so they did not want to invest the time into filling it out or taking on the level of commitment that it seemed to them to require. It may feel necessary to put in the “weed-out” questions, but you could be deterring even the most qualified candidates. Job applications should not be designed to keep people from applying. Some candidates may see the length of the application and decide altogether your company is not one they want to work for. By shortening the amount of time, it takes to apply, you will find more completed applications in your pipeline.
- Keep it Simple
While it is important to establish your company’s voice on job descriptions, you should be careful of using unnecessary jargon in your descriptions. Jargon can deter job seekers from applying to a job, especially younger candidates who are looking to begin establishing their careers. Not only do they usually lack experience, but they may also not have the knowledge to understand all the details, which could make them feel that they are not qualified for the position. By avoiding unnecessary language, you are likely to attract a larger pool of candidates. This will also assist hiring managers because they are less likely to assume candidates have skills they may not actually possess.
- Your Website is Too Slow
No matter how great your application is, if your website is too slow people will become impatient and find things to do other than finish the application. In fact, the average site visitor expects a page to load in only two seconds. If it does not load by then, they are going to leave your site. But that is not even the worst part—40% of visitors will leave a site that takes more than three seconds to load. That is right, almost half of your visitors will not stick around long enough for you to make a first impression! One thing you can do to prevent this from happening is to test your website speed regularly to make sure it is performing at optimal frequencies.
- Your Application is Not Mobile Friendly
Job seekers today are applying from their mobile phones more often than from computers or tablets. A recent study from Yello.com shows that 9 out of 10 job seekers are using their mobile phones to search for and apply to jobs. If your website and application are not mobile friendly, you will likely be losing the majority of the candidates interested in your openings. Make it a regular habit to apply to your job openings from your mobile device to ensure that your application process is fully optimized for mobile devices.
Malone Workforce Solutions is committed to helping you fulfil your staffing needs, and it starts with the job application. The job application is the first step in your hiring process, and it’s your first chance to interact with a potential new hire. With so much on the line (and with so many other businesses competing for the same people), do not let your application be the reason you lose out on the best candidates for your business.
Contact us today to explore more ways we can help.
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