Nothing speaks louder about what it’s like to work at your company than the words of your very own employees. Whether you like it or not, your team talks about your company in their free time, so it’s important to make sure they’re serving as good brand ambassadors.
In both online postings and in-person conversations, your employees have the power to majorly boost or thoroughly discredit your company’s reputation. Find out how to inspire them to spread positive information about your culture and values.
5 Ways to Turn Employees Into Good Brand Ambassadors
Treat Them Well
When people feel truly happy at work, they want to shout it from the rooftops. Encourage your team to sing your company’s praises by making their work life a great one. Keep them in the loop on company happenings, treat them with respect, acknowledge their hard work, give them a voice and compensate them fairly.
Encourage Social Media Sharing
People are often hesitant to talk about work online, because they don’t want to get in trouble. Make it clear sharing work-related posts about your company is very much an acceptable behavior. Pave the way by sharing content about the organization on your own social platforms, because if employees see the boss is doing it, they’ll feel comfortable following suit.
Create Posting Guidelines
As with most things in life, if you don’t establish ground rules for social media sharing, someone will probably ruin it for everyone. Make it clear what kind of content you want people to post and what is unacceptable. This will ensure you’ve covered all the bases, because you don’t want a well-meaning employee to share something that should’ve been kept under wraps or a disgruntled worker to post content that could harm your reputation.
Make Sharing Simple
Your staff is probably a mix of savvy social media pros and those who barely use their accounts. Make it easy for everyone to serve as brand ambassadors by providing images, prewritten content, hashtags, and links for people to copy, paste, and post. If you feel comfortable allowing people to go off script, feel free to do so, but this will serve as a solid starting place.
Offer an Incentive
Employee brand ambassadors can boost your business in several ways, so when you ask the team to work toward a specific goal — e.g., filling open positions or boosting sales of a product — turn it into a friendly competition. Give staffers who refer an employee or bring in the most sales a prize to encourage participation and show how much you appreciate their assistance.
Searching for light industrial talent who will make your team even stronger? Malone Staffing Solutions is here to help you find the right fit. Contact us today to start your search for distribution professionals in Evansville, automotive workers in Detroit, and so much more!