Your Brand is More Important Than Ever

In life, and a job search, your reputation is everything. A positive online image is more important than ever, because using social media to research candidates is now a standard part of the vetting process for most employers.

Results of CareerBuilder’s 2016 social media recruitment survey revealed 60 percent of companies use popular social media sites to find information on job seekers. This represents a 500 percent increase over the past 10 years. If your brand is currently less-than-flattering, you’ll need to clean it up before putting yourself on the job market.

Audit your social media content

It doesn’t matter if your social posts are two days or two years old, if they’re in the public sphere, hiring managers are looking at them. Go through your content and remove anything you wouldn’t want your future boss to see. To give you an idea of what might not be considered acceptable, 60 percent of recruiters don’t take kindly to candidates who overshare and 47 percent view alcohol consumption in a negative manner, according to the 2016 Jobvite Recruiter Nation Report.

Enable privacy settings

If you don’t want to constantly worry about your social media posts offending a recruiter, put privacy settings in place. Drawing a line between your personal and professional presence is a savvy way to keep your image squeaky clean. Dedicating at least one social profile to content solely focused on your industry will boost your brand and showcase your passion for the field.

Use common sense when posting

Putting your personal social presence on lockdown is always a good idea, but that doesn’t mean you have a free pass to post whatever you want. Sharing content in a public space puts you in a vulnerable position. Plus, a hiring manager could request to follow you. Think twice about posting on hot topics like politics and religion, because this could cost you a job.

Bury negative search results

You might not be able to remove less-than-flattering content, but you can push it down in the rankings. Clean up your image by making a website, starting a blog and creating profiles on sites that rank highly in search — e.g., Facebook, Twitter, LinkedIn, Google+, Tumblr. You don’t actually have to use these sites, because simply having a slight presence on them is enough to bump negative content to page two or beyond of search results.

For help finding the right light industrial opportunity, team up with Malone Staffing Solutions. Whether you’re looking for Louisville automotive jobs or Florence distribution jobs, we have the expertise needed to find the best your fit. Take the next step towards your future and contact us today.

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