The Growing Importance of Managing Your Online Reputation

When it’s time to buy, nearly 90 percent of customers rely on online reviews to determine their choice. This statistic isn’t just for products, but also includes services. Websites like Angie’s List and reviews on Yelp empower customer feedback. If they loved your product, they’ll happily share the news. On the flip side, they are just as vocal, maybe even more so, when they hate it.

Now it’s important to note – 90 percent aren’t just reading online reviews – they’re trusting them. With nearly all of your potential customers heading to the Internet for research, it’s essential for your business growth that you monitor and manage your online reputation.


One of the simplest and easiest ways for your audience to follow your brand is on Twitter. You can follow industry hashtags in your field and use them to engage with customers. Reply to their tweets with insightful comments and retweet posts you think are innovative and interesting. Composing your own original tweets positions you as a thought leader, building trust with current and potential customers.


If you’re looking to build an online community around your brand, then Facebook is the place to be. You can like pages and subscribe to people that help keep you engaged in conversations about your company and your industry. Ask yourself – who are you? You can answer this question by building and maintaining a strong, vibrant presence on Facebook.


LinkedIn is the online destination for professionals. Managing your reputation on this site boosts your visibility to decision-makers who are looking for the exact services you provide. Peppered with the right keywords, your LinkedIn profile will draw in people who need what you have to offer. You may not know the specific audience looking for you, but a polished LinkedIn profile will help you get found.

Establishing a strategy to maintain your online reputation is a lucrative way to expand your network, generate qualified leads and interact with customers. Remember though, you can’t just make a page and leave it. These sites require work; they need maintenance, engagement and commitment.

If you’re looking for new ways to build your reputation, consider opportunities with Malone Staffing Solutions. We can connect you with talent that has the specialized skills you need to make your mark in the digital economy.


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