Personal Branding for Candidates

Everyone has a brand. Whether you take advantage of it or not, doesn’t negate the fact that you have a distinct ability to market yourself in a variety of ways. From a website to a personalized email, getting your name out there and recognized will be a strong factor in your job search and should be part of your application process. Before you even have the initial face-to-face interview, the company and interviewer can have a good idea of who you are and what you can bring to their team. Personal branding will give you the necessary boost to land a great job and start an exciting new chapter in life.

Branding Yourself Appropriately

There are certain high-profile people who are easily identified simply by their name, a style, or a phrase that defines them. The world is driven by brands and if you appear to be the right brand, people may trust you more. Taking the time to establish yourself as an expert in your field, will help you stand out. There are some easy ways to create a brand and achieve a higher level of success:

  1. Personalized email. Create an email address and signature that are personal and professional. An option for a professional, free email is Gmail, a service provided through Google.  A Gmail address also gives you the ability to utilize the free business and networking tools that Google has to offer. By using your name as the address, the branding exists without any real effort on your part.
  2. Online presence. Regardless of the type of job, when you’re applying for a new position, a quick online search of your name should yield results for the potential employer. It can be personal pages or pictures,  so you should ensure that what they see is appropriate. There is nothing wrong with a social media site having pictures of your family and friends, a fun trip, or even your pet, but including inappropriate pictures or posts can ultimately hurt your professional image.
  3. Know your story. Future employers can read your resume so there is no need to regurgitate it at the interview. Have some stories prepared such as how you dealt with a problem co-worker in a positive way, or even a funny, work-related situation. The personal connection with your potential future employer will make you memorable rather than just another candidate. Your personality is part of your brand.

The main focus in personal branding is finding out what makes you unique and highlighting what you bring to the table. You don’t have to be a celebrity to be recognized in your field and as a job candidate, personal branding will be what sets you apart from the other applicants. To begin working with a top recruiter today, reach out to the expert team at Malone.

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