The Growing Importance of Managing Your Online Reputation

When it’s time to buy, nearly 90 percent of customers rely on online reviews to determine their choice. This statistic isn’t just for products, but also includes services. Websites like Angie’s List and reviews on Yelp empower customer feedback. If they loved your product, they’ll happily share the news. On the flip side, they are Read more »

What to Listen for in a Candidate’s Elevator Pitch

Imagine you’re a candidate, waiting to interview for the job of your dreams. Suddenly, you’re asked to give an elevator pitch. You have 30 seconds to say who you are, why you’re here and what makes you a great fit for this job opening. A candidate’s elevator pitch is often more revealing than their resume. Read more »